Nafed has ventured into Consumer Marketing as a step towards diversification of its activities to make available essential items of daily need to the consumers at affordable rates.
♦ In the sixty years of its existence, Nafed has become a brand name amongst the farmers and consumers. The Nafed brand of pulses, spices, tea and other products are quite popular amongst the consumers owing to superior quality. Nafed deals in all kinds of pulses and spices produced in India. The blending and packaging of tea is done at its own unit located in tea producing region in Guwahati.
♦ In order to provide grocery items in retail to the consumers in competitive rates, Nafed is running three outlets at Ashram, Lawrence Road and Krishi Bhawan, seven franchisee shops in different locations in Delhi like Rohini, Dwarka, Narela & GTB Hospital etc. and two in Shimla in the name of Nafed Bazaar. Nafed is also supplying grocery and other items to prestigious institutions in the country including reputed Hospitals, Public Sector Undertakings, Schools, Hostels, Ministries, IIT's etc.
♦ One of the most important consumer products is Nafed Brand Tea available in two variant namely "Nafed CTC" & "Nafed PREMIUM" and also added Nafed Brand Tea bags in ten flavors - Assam CTC, Green Tea, Green Tea (Tulsi), Green Tea (Lemon), Earl Grey, English Breakfast Tea, Masala Tea, Slimming Tea, Jasmine Green Tea and Rose Tea. Nafed Tea is one of the tastiest flavored teas of India.
CO-Branding with others
NAFED continues to support organic cultivators across the country by providing the requisite market linkages for ensuring a better price recovery and the product range under its ambit has now increased to 90. These new products launched under brand name of "Organic Soul" include pulses, spices, grains, flours, honey, edible oils, flex seeds, chia seeds tea etc.