ORGANIC RETAIL BUSINESS
NAFED have launched 90 new organic products in the brand Name of “Organic Soul” starting from seeds like flax seeds, chia seeds, tea, flour, pulses and so on. NAFED have also partnered with e-commerce platforms like Grofers and Amazon. Our focus is to popularise these products in the physical markets in the states by making use of the distribution channels.
The challenge in the organic farming is that the farmers who grow these products do not get the premium as paid by the consumers. To bridge the gap between the growers and market, we have identified farmer co-operatives and farmer producer organizations who get the products certified and we are now sourcing the products directly from them. This way we are ensuring that the farmers are paid at least 20 percent more for their products. Also, since we are able to make these products more competitive, we will be able to pass on the benefit to the end consumers as well.
Recently we participated in Bio-Fach 2019 in Germany, the largest event in the world for organic food, to study and understand the international market in this segment. Since all our organic products are APEDA certified, we can also export these to meet the demand from the international market like the Middle East.
Paramparagat Krishi Vikas Yojana (PKVY): Paramparagat Krishi Vikas Yojana” is an elaborated component of Soil Health Management (SHM) a major project of National Mission of Sustainable Agriculture (NMSA). Under PKVY Organic farming is promoted through adoption of organic village by cluster approach and PGS certification.
Govt. of India has allocated 50 clusters in the State of Uttarakhand ( Nainital ) and 50 clusters in the State of Bihar (Champaran) to NAFED under the scheme of PKVY. In this scheme, Groups of farmers would be motivated to take up organic farming under Paramparagat Krishi Vikas Yojana (PKVY).
In view to provide maximum benefits to the farmers , two parties have been appointed as Technical partner for co-implementing the Organic Farming project in Uttarakhand and Bihar namely:-
|S.N.||Name / Address of Technical Partner||State where clusters allocated||No. of Clusters Allocated||Total No. of Clusters allocated|
Society for Upliftment of Villegers and Development of Himalayan Areas (SUVIDHA)
APOF Organic Certification Agency
Mobile No. : 91-880623030191-8630966818
“If we make it national policy that we will support small farmers the way we support agribusiness, we'll suddenly see it change in terms of the cost of organic food.”
Above quote also matches with the very vision of our Hon’ble Prime Minister for the year 2022 so as to Double the Farmers Income and keep the country healthy.
As the domestic organic food market of India is registering a compound annual growth rate of over 25 per cent during last 6-7 years, small farmers are showing an increasing trend of going organic under the PKVY scheme. With its entry into the organic food marketing sector, NAFED will provide a major boost for more and more small farmers to go for organic farming. Although Sikkim is India’s first fully organic state, Uttarakhand, Himachal Pradesh, Maharashtra and Madhya Pradesh are also emerging players.
NAFED at BIOFACH 2019
NAFED participated in the world’s leading trade fair for organic food – BIOFACH 2019 – held in Nuremberg, Germany during 13th to 16thFeb. 2019. The event provides a platform to meet industry experts and other aggregators from all over the world and also to explore new markets. NAFED showcased a vast variety of organic food items.
Interview of MD, NAFED published in The Pioneer Newspaper on 28.03.2019
“Our products will be cheaper because we will remove the middlemen and directly source from growers. This would immensely help in better price realisation for small and marginal farmers.”